The Alvinston Community Group is making plans to make “The Bee” a household name.

Recently, a representative of the Sarnia-Lambton Economic Partnership suggested the group which commissioned and cares for the giant metal statue at the entrance to town should be more actively promoting it. Roadside attractions, says David Moody, are draws for tourists.

Councillor Jannette Douglas is part of the community group. She says they’re actively working to give The Bee a higher profile.

The first project is to make sure people can see him at night. Lights were expected to be installed by the end of the month.

Douglas says the group will also hold a “Name The Bee” contest during the Brooke-Alvinston-Inwood Fair. School children will also be given a chance to come up with a name. The winner’s name will be placed on a small plaque at the base of the bee as recognition and there will be prizes given out.

Douglas adds the group is also considering getting involved in GeoCaching, placing a cache at the bee for travellers to find. “It will be another way to bring people in,” she says.