A new grant program is hoping to spark more interest in tourism in Lambton.

The “Spark” Mentorships & Grants Program will match selected applicants from the region with a tourism mentor and provide a $3,000 grant to help take their new tourism idea to the next level of development. Its goal is to find, foster and support new tourism ideas, experiences and partnerships that will enhance current offerings, address gaps or challenges, motivate travel and longer stays, and increase year-round visits.

From November 14 to January 15, 2020, applications are being accepted from individuals, small businesses and non-profit organizations based in Sarnia-Lambton. Following a review process, the top applicants will be invited to a Finalists’ Pitch Session in February where three winners will be selected. The Sarnia-Lambton expansion of the “Spark” Program is being led by the Ontario Tourism Innovation