The owners of Black Gold Brewery are behind a new fundraiser for the United Way of Sarnia-Lambton.

The company has rebranded its most popular beer for the charity. Fifty cents from every can and every glass of the liquid gold cream ale will go to the United Way.

“My wife and I, and all the partners, have supported the United Way at our workplace for years through the typical United Way payroll deduction campaign, so when the United Way approached us to do a promotion, our ideas just started to flow. We want to raise as much money as possible for the United Way and raise awareness of the nearly 30 local programs and services they fund in Sarnia and Lambton County,” said Bernie Brocklehurst in a news release. He and his wife Robyn are among the ownership group of Black Gold Brewery.

The special beer can be purchased at the brewery or online through the United Way. The promotion will run for the summer.